Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations /

Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / Derek R. Allen.

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Bibliographic Details
Main Author: Allen, Danica R., 1959-
Corporate Author: American Society for Quality.
Format: Book
Language:English
Published: Milwaukee : ASQ Quality Press, [2004]
Subjects:
Consumer satisfaction > Research.
Customer loyalty > Research.
Customer services > Quality control > Research.
Customer services > Management > Research.
Marketing research > Management.

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