The ultimate question : driving good profits and true growth / Fred Reichheld.

Based on extensive research, 'The Ultimate Question' shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation.

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Bibliographic Details
Main Author: Reichheld, Frederick F. (Author)
Format: Book
Published: Boston, Massachusetts : Harvard Business School Press, [2006]

Books - Level 2

Holdings details from Books - Level 2
Call Number: HF5415.5 .R439 2006
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