Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / Derek R. Allen.
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| Format: | Book |
| Language: | English |
| Published: |
Milwaukee :
ASQ Quality Press,
[2004]
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| Item Description: | "American Society for Quality." |
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| Physical Description: | xv, 248 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 233-238) and index. |
| ISBN: | 0873895932 9780873895934 |