Total access : giving customers what they want in an anytime, anywhere world / Regis McKenna.

"Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy officer is dispersing their responsibilities through...

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Bibliographic Details
Main Author: McKenna, Regis.
Format: Book
Published: Boston, Mass. : Harvard Business School Press, ©2002.

Books - Level 2

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Call Number: HF5415.5 .M3855 2002
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