Customer retention : an integrated process for keeping your best customers / Michael W. Lowenstein.
What are you doing to build customer retention for your company? Customers have specific needs and priorities. While satisfaction provides an initial focus for companies pursuing a quality initiative, customer retention represents a dramatically more cost-effective, profitable, and quality-centered...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Milwaukee, Wis. :
ASQC Quality Press,
[1995]
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| Subjects: |
Main Collection
| Call Number: |
HF5415.32 .L69 1995 |
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| Status: | Available Request this item |