Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / Derek R. Allen.

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Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Allen, Danica R., 1959- (Author)
Corporate Author: American Society for Quality.
Format: eBook
Language:English
Published: Milwaukee, Wisconsin : ASQ Quality Press, 2004.
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Call Number: HF5415.335 .A432 2004