Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations /

Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / Derek R. Allen.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Allen, Danica R., 1959- (Author)
Corporate Author: American Society for Quality.
Format: eBook
Language:English
Published: Milwaukee, Wisconsin : ASQ Quality Press, 2004.
Subjects:
Consumer satisfaction > Research.
Customer loyalty > Research.
Customer services > Quality control > Research.
Customer services > Management > Research.
Marketing research > Management.
Electronic books.
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100 1 |a Allen, Danica R.,  |d 1959-  |e author. 
245 1 0 |a Customer satisfaction research management :  |b a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations /  |c Derek R. Allen. 
264 1 |a Milwaukee, Wisconsin :  |b ASQ Quality Press,  |c 2004. 
264 4 |c ©2004 
300 |a 1 online resource (264 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
506 |a Access to electronic resources restricted to Simmons University students, faculty and staff. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer satisfaction  |x Research. 
650 0 |a Customer loyalty  |x Research. 
650 0 |a Customer services  |x Quality control  |x Research. 
650 0 |a Customer services  |x Management  |x Research. 
650 0 |a Marketing research  |x Management. 
655 4 |a Electronic books. 
710 2 |a American Society for Quality. 
776 0 8 |i Print version:  |a Allen, Danica R., 1959-  |t Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations.  |d Milwaukee, Wisconsin : ASQ Quality Press, c2004   |h xv, 248 pages   |z 9780873895934   |w 2004003921 
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