Measuring customer satisfaction : hot buttons and other measurement issues /

Measuring customer satisfaction : hot buttons and other measurement issues / James H. Myers.

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Bibliographic Details
Main Author: Myers, James H.
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, [1999]
Subjects:
Consumer satisfaction > United States > Evaluation.
Description
Physical Description:xiv, 219 pages : illustrations ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:0877572763
9780877572763

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