Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs / by Terry G. Vavra.

Details gaining access to a customer base, assessing performance via survey design and data collection, analytical and graphing tools for reporting, and linking satisfaction to business objectives.

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Bibliographic Details
Main Author: Vavra, Terry G.
Format: Book
Published: Milwaukee, Wis. : ASQ Quality Press, ©1997.

Books - Level 2

Holdings details from Books - Level 2
Call Number: HF5415.335 .V38 1997
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