Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods /

Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Hayes, Bob E., 1963- (Author)
Format: eBook
Language:English
Published: Milwaukee, Wisconsin : ASQ Quality Press, 2008.
Edition:Third edition.
Subjects:
Consumer satisfaction > Statistical methods.
Questionnaires.
Electronic books.

Internet

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Holdings details from Online Resources
Call Number: HF5415.335 .H39 2008

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