Street-smart advertising how to win the battle of the buzz / Margo Berman.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Berman, Margo, 1947-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Published: Lanham, Md. : Rowman & Littlefield Publishers, 2010.
Table of Contents:
  • Rev up your thinking with creative stimulation
  • Play with typography's multiple personalities
  • Ebrace type as a design element
  • Master the design elements
  • Connect with your audience through powerful writing
  • Spark the creative process for focused campaign strategies
  • Take charge of the design principles
  • Explore the power of color psychology
  • Discover exciting, strategy-based ads and campaigns
  • Learn the latest through inventive case studies with impressive results
  • See which self-promotions really work
  • Be inspired by creative tips from conceptual thinkers.