Street-smart advertising how to win the battle of the buzz / Margo Berman.
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Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Lanham, Md. :
Rowman & Littlefield Publishers,
2010.
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| Subjects: |
Table of Contents:
- Rev up your thinking with creative stimulation
- Play with typography's multiple personalities
- Ebrace type as a design element
- Master the design elements
- Connect with your audience through powerful writing
- Spark the creative process for focused campaign strategies
- Take charge of the design principles
- Explore the power of color psychology
- Discover exciting, strategy-based ads and campaigns
- Learn the latest through inventive case studies with impressive results
- See which self-promotions really work
- Be inspired by creative tips from conceptual thinkers.