Street-smart advertising how to win the battle of the buzz / Margo Berman.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Berman, Margo, 1947-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Lanham, Md. : Rowman & Littlefield Publishers, 2010.
Subjects:
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020 |z 0742541371 (pbk. : alk. paper) 
020 |z 9780742541368 (cloth : alk. paper) 
020 |z 9780742541375 (pbk. : alk. paper) 
020 |z 9781442203358 (pbk. : alk. paper) 
020 |z 9781442203365 (e-book) 
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100 1 |a Berman, Margo,  |d 1947- 
245 1 0 |a Street-smart advertising  |h [electronic resource] :  |b how to win the battle of the buzz /  |c Margo Berman. 
260 |a Lanham, Md. :  |b Rowman & Littlefield Publishers,  |c 2010. 
300 |a xii, 244 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers. 
506 |a Access to electronic resources restricted to Simmons University students, faculty and staff. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Advertising. 
650 0 |a Commercial art. 
650 0 |a Graphic design (Typography) 
650 0 |a Advertising media planning. 
650 0 |a Creation (Literary, artistic, etc.) 
655 4 |a Electronic books. 
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