Advertising account planning a practical guide / Larry D. Kelley and Donald W. Jugenheimer.

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Bibliographic Details
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Main Author: Kelley, Larry D., 1955-
Corporate Author: ProQuest (Firm)
Other Authors: Jugenheimer, Donald W.
Format: Electronic eBook
Published: Armonk, N.Y. : M.E. Sharpe, c2006.


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Call Number: HF5823 .K344 2006