The practice of advertising edited by Adrian R. Mackay.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Corporate Author: ProQuest (Firm)
Other Authors: Mackay, Adrian.
Format: Electronic eBook
Published: Oxford : Elsevier Butterworth-Heinemann, 2005.
Edition:5th ed.


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Call Number: HF5823 .P69 2005