Street-smart advertising how to win the battle of the buzz / Margo Berman.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Berman, Margo, 1947-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Lanham, Md. : Rowman & Littlefield Publishers, 2010.
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