Library Catalog | Simmons University

1

Brands the logos of the global economy /

Brands the logos of the global economy / Celia Lury.

by Lury, Celia.
Published 2004

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2

EBrands : building an Internet business at breakneck speed /

EBrands : building an Internet business at breakneck speed / Phil Carpenter.

by Carpenter, Phil, 1967-
Published 2000

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3

Managing corporate reputation a specially commissioned report /

Managing corporate reputation a specially commissioned report / John Dalton and Susan Croft.

by Dalton, John M., 1942-
Published 2003

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4

Get a name! 10 rules to create a great brand name / Jacky Tai.

by Tai, Jacky.
Published 2009

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5

Branded customer service the new competitive edge /

Branded customer service the new competitive edge / by Janelle Barlow and Paul Stewart.

by Barlow, Janelle, 1943-
Published 2006

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6

Employer-Branding Bedeutung für die strategische Markenführung : Forschungsergebnisse im Kontext erfolgreicher und nicht erfolgreicher Beispiele aus der Praxis /

Employer-Branding Bedeutung für die strategische Markenführung : Forschungsergebnisse im Kontext erfolgreicher und nicht erfolgreicher Beispiele aus der Praxis / Mareika Ulrike Wolf.

by Wolf, Mareike Ulrike.
Published 2010

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7

Developing brands with qualitative market research

Developing brands with qualitative market research Jon Chandler and Mike Owen.

by Chandler, Jon.
Published 2002

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8

Names in the economy : cultural prospects /

Names in the economy : cultural prospects / edited by Paula Sjöblom, Terhi Ainiala and Ulla Hakala.

Published 2013

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9

Developing insights on branding in the B2B context : case studies from business practice /

Developing insights on branding in the B2B context : case studies from business practice / edited by Nikolina Koporcic [and three others].

Published 2018

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10

Best practice cases in branding : lessons from the world's strongest brands /

Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-
Published 2008

Book

11

Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes.

by Schultz, Don E.
Published 1999

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12

Corporate eponymy : a biographical dictionary of the persons behind the names of major American, British, European, and Asian businesses /

Corporate eponymy : a biographical dictionary of the persons behind the names of major American, British, European, and Asian businesses / by Adrian Room

by Room, Adrian
Published 1992

Book

13

How brands become icons : the principles of cultural branding /

How brands become icons : the principles of cultural branding / Douglas B. Holt.

by Holt, Douglas B.
Published 2004

Book

14

Building strong brands /

Building strong brands / David Aaker.

by Aaker, David A. 1938-
Published 2002

Book

15

Developing brands with qualitative market research /

Developing brands with qualitative market research / Jon Chandler and Mike Owen.

by Chandler, Jon.
Published 2002

Book

16

Trademark : legal care for your business & product name /

Trademark : legal care for your business & product name / by Stephen Elias & Kate McGrath.

by Elias, Stephen.
Published 1999

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