How brands become icons : the principles of cultural branding / Douglas B. Holt.
Iconic brands have social lives and cultural significance that go well beyond product benefits and features. This book distills the strategies used to create the world's most enduring brands into a new approach called 'cultural branding'.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
[2004]
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| Subjects: |
Main Collection
| Call Number: |
HD69.B7 H647 2004 |
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| Status: | Available Request this item |
| Status: | Withdrawn Request this item |
| Status: | Withdrawn Request this item |