Developing insights on branding in the B2B context : case studies from business practice / edited by Nikolina Koporcic [and three others].
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| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Bingley, United Kingdom :
Emerald Publishing,
2018.
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| Subjects: |
Internet
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| Call Number: |
HF5415.1263 .D484 2018 |
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