Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.

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Bibliographic Details
Alternate Title:Lessons from the world's strongest brands
Main Author: Keller, Kevin Lane, 1956-
Format: Book
Language:English
Published: Upper Saddle River, NJ : Pearson/Prentice-Hall, [2008]
Edition:Third edition.
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Main Collection

Holdings details from Main Collection
Call Number: HD69.B7 K452 2008
Status: Available  Request this item