Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.
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Alternate Title: | Lessons from the world's strongest brands |
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Main Author: | |
Format: | Book |
Language: | English |
Published: |
Upper Saddle River, NJ :
Pearson/Prentice-Hall,
[2008]
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Edition: | Third edition. |
Subjects: |
Main Collection
Call Number: |
HD69.B7 K452 2008 |
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Status: | Available Request this item |