Developing brands with qualitative market research Jon Chandler and Mike Owen.
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Thousand Oaks, CA :
Sage,
2002.
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| Series: | Qualitative market research ;
v. 5 |
| Subjects: |
Internet
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| Call Number: |
HD69.B7 C43 2002 |
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