Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson.
'Imaging in Advertising' explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions.
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| Format: | Book |
| Language: | English |
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New York :
Routledge,
2008.
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Table of Contents:
- Advertising images and discourse
- Smoke and mirrors: circulating racial images in cigarette advertising
- Keeping race in place: multicultural visions and voices in teen advertising
- Different tropes for different folks: advertising and face-fixing
- Madison Avenue meets Silicon Valley: technology imprints on advertising
- From Barbie to BudTV: advertising in the fifth frame.