Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson.

'Imaging in Advertising' explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions.

Saved in:
Bibliographic Details
Main Author: Johnson, Fern L.
Format: Book
Language:English
Published: New York : Routledge, 2008.
Subjects:

Books - Level 2

Holdings details from Books - Level 2
Call Number: HF5821 .J64 2008
Copy 1  Request this item