Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson.
'Imaging in Advertising' explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions.
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Main Author: | Johnson, Fern L. |
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Format: | Book |
Language: | English |
Published: |
New York :
Routledge,
2008.
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Subjects: |
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