Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson.
'Imaging in Advertising' explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
2008.
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| Subjects: |
| Summary: | 'Imaging in Advertising' explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions. |
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| Physical Description: | xv, 251 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 236-244) and index. |
| ISBN: | 9780415978811 0415978815 9780415978828 0415978823 |