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Customer loyalty
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1
Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system / Michael D. Johnson, Anders Gustafsson.
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Johnson, Michael D.
Published 2000
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Getting naked : a business fable about shedding the three fears that sabotage client loyalty / Patrick Lencioni.
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Lencioni, Patrick, 1965-
Published 2010
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Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / Derek R. Allen.
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Allen, Danica R., 1959-
Published 2004
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Lessons in loyalty : how Southwest Airlines does it : an insider's view / Lorraine Grubbs-West.
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Grubbs-West, Lorraine.
Published 2005
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E-Loyalty : how to keep customers coming back to your website / Ellen Reid Smith.
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Smith, Ellen Reid.
Published 2000
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The ultimate question : driving good profits and true growth / Fred Reichheld.
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Reichheld, Frederick F.
Published 2006
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