Marketing management / Philip Kotler.
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
[2003]
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| Edition: | Eleventh edition. |
| Series: | Prentice Hall marketing.
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| Subjects: |
Main Collection
| Call Number: |
HF5415.13 .K64 2003 |
|---|---|
| Status: | Available Request this item |