Marketing management / Philip Kotler, Kevin Lane Keller.

This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

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Bibliographic Details
Main Author: Kotler, Philip.
Other Authors: Keller, Kevin Lane, 1956-
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson Prentice Hall, [2009]
Edition:Thirteenth edition.
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Main Collection

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Call Number: HF5415.13 .K64 2009
Status: Available  Request this item
Status: Available  Request this item