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1 |
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|a Sterne, Jim,
|d 1955-
|0 n 95059703
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| 245 |
1 |
0 |
|a World Wide Web marketing :
|b integrating the web into your marketing strategy /
|c Jim Sterne.
|
| 250 |
|
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|a Third edition.
|
| 264 |
|
1 |
|a New York :
|b J. Wiley,
|c [2001]
|
| 264 |
|
4 |
|c ©2001
|
| 300 |
|
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|a xxii, 410 pages :
|b illustrations ;
|c 23 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|
| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 340 |
|
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|p illustration
|2 rdaill
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| 500 |
|
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|a "Wiley computer publishing."
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| 500 |
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|a Includes index.
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| 505 |
0 |
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|a Using the World Wide Web for Marketing--What Are You Trying to Accomplish? -- Customer Service First -- The Usable Web--Be Kind to Your Users -- Interactivity Goes with the Flow -- Selling Services -- Feedback -- Value-Added Marketing--It's Personal -- Personalization--Getting to Know You -- Professional Personalization--Extranets and Customer Relationship Management -- Partner Relationship Management -- Attracting Attention -- Measure for Measure -- Managing Your Site and Your Sanity -- Looking toward the Future.
|
| 650 |
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0 |
|a Internet marketing.
|0 sh 95005028
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| 650 |
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|a World Wide Web.
|0 sh 95000541
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| 650 |
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|a Internet.
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