World Wide Web marketing : integrating the Web into your marketing strategy / Jim Sterne.

Explains how the World Wide Web can be used to develop customer relations, and shows how to create and publicize effective Web sites.

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Main Author: Sterne, Jim, 1955-
Format: eBook
Published: New York : J. Wiley, ©1999.
Edition:2nd ed.


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Call Number: HF5415.1265 .S742 1999eb