World Wide Web marketing : integrating the Web into your marketing strategy / Jim Sterne.
Explains how the World Wide Web can be used to develop customer relations, and shows how to create and publicize effective Web sites.
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to one user at a time. |
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
J. Wiley,
©1999.
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| Edition: | 2nd ed. |
| Subjects: |
Internet
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| Call Number: |
HF5415.1265 .S742 1999eb |
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