World Wide Web marketing : integrating the web into your marketing strategy / Jim Sterne.

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Bibliographic Details
Main Author: Sterne, Jim, 1955-
Format: Book
Language:English
Published: New York : J. Wiley, [2001]
Edition:Third edition.
Subjects:
Table of Contents:
  • Using the World Wide Web for Marketing--What Are You Trying to Accomplish?
  • Customer Service First
  • The Usable Web--Be Kind to Your Users
  • Interactivity Goes with the Flow
  • Selling Services
  • Feedback
  • Value-Added Marketing--It's Personal
  • Personalization--Getting to Know You
  • Professional Personalization--Extranets and Customer Relationship Management
  • Partner Relationship Management
  • Attracting Attention
  • Measure for Measure
  • Managing Your Site and Your Sanity
  • Looking toward the Future.