Understanding media : the extensions of man / Marshall McLuhan ; introduction by Lewis H. Lapham.

Analyzes how language, speech and technology shape human behavior in the era of mass communication.

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Bibliographic Details
Main Author: McLuhan, Marshall, 1911-1980.
Format: Book
Published: Cambridge, Mass. : MIT Press, 1994.
Edition:First MIT Press edition, 1994.
Table of Contents:
  • Medium is the message
  • Media hot and cold
  • Reversal of the overheated medium
  • The gadget lover: Narcissus as narcosis
  • Hybrid energy: les liaisons dangereuses
  • Media as translators
  • Challenge and collapse: the nemesis of creativity
  • The spoken word: flower of evil?
  • The written word: an eye for an ear
  • Roads and paper routes
  • Number: profile of the crowd
  • Clothing: our extended skin
  • Housing: new look and new outlook
  • Money: the poor man's credit card
  • Clocks: the scent of time
  • The print: how to dig it
  • Comics: Mad vestibule to TV
  • The printed word: architect of nationalism
  • Wheel, bicycle, and airplane
  • The photograph: the brothel-without-walls
  • Press: government by news leak
  • Motorcar: the mechanical bride
  • Ads: keeping upset with the Joneses
  • Games: the extensions of man
  • Telegraph: the social hormone
  • The typewriter: into the age of the iron whim
  • The telephone: sounding brass or tinkling symbol?
  • The phonograph: the toy that shrank the national chest
  • Movies: the reel world
  • Radio: the tribal drum
  • Television: the timid giant
  • Weapons: war of the icons
  • Automation: learning a living.