Understanding media : the extensions of man / Marshall McLuhan ; introduction by Lewis H. Lapham.
Analyzes how language, speech and technology shape human behavior in the era of mass communication.
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| Format: | Book |
| Language: | English |
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Cambridge, Mass. :
MIT Press,
1994.
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| Edition: | First MIT Press edition, 1994. |
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Table of Contents:
- Medium is the message
- Media hot and cold
- Reversal of the overheated medium
- The gadget lover: Narcissus as narcosis
- Hybrid energy: les liaisons dangereuses
- Media as translators
- Challenge and collapse: the nemesis of creativity
- The spoken word: flower of evil?
- The written word: an eye for an ear
- Roads and paper routes
- Number: profile of the crowd
- Clothing: our extended skin
- Housing: new look and new outlook
- Money: the poor man's credit card
- Clocks: the scent of time
- The print: how to dig it
- Comics: Mad vestibule to TV
- The printed word: architect of nationalism
- Wheel, bicycle, and airplane
- The photograph: the brothel-without-walls
- Press: government by news leak
- Motorcar: the mechanical bride
- Ads: keeping upset with the Joneses
- Games: the extensions of man
- Telegraph: the social hormone
- The typewriter: into the age of the iron whim
- The telephone: sounding brass or tinkling symbol?
- The phonograph: the toy that shrank the national chest
- Movies: the reel world
- Radio: the tribal drum
- Television: the timid giant
- Weapons: war of the icons
- Automation: learning a living.