Understanding media : the extensions of man / Marshall McLuhan ; introduction by Lewis H. Lapham.

Analyzes how language, speech and technology shape human behavior in the era of mass communication.

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Bibliographic Details
Main Author: McLuhan, Marshall, 1911-1980.
Format: Book
Language:English
Published: Cambridge, Mass. : MIT Press, 1994.
Edition:First MIT Press edition, 1994.
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Description
Summary:Analyzes how language, speech and technology shape human behavior in the era of mass communication.
Item Description:"This reissue ... marks the thirtieth annivesary (1964-1994) of Marshall McLuhan's classic exposé on the state of the then-emerging phenomenon of mass media. ... In a new introduction ... Harper's editor Lewis H. Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century."--Back cover.
Seventh printing, 1998.
Physical Description:xxiii, 365 pages ; 23 cm
Bibliography:Includes bibliographical references (pages 361-365).
ISBN:0262631598
9780262631594