Understanding media : the extensions of man / Marshall McLuhan ; introduction by Lewis H. Lapham.

Analyzes how language, speech and technology shape human behavior in the era of mass communication.

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Bibliographic Details
Main Author: McLuhan, Marshall, 1911-1980.
Format: Book
Language:English
Published: Cambridge, Mass. : MIT Press, 1994.
Edition:First MIT Press edition, 1994.
Subjects:
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245 1 0 |a Understanding media :  |b the extensions of man /  |c Marshall McLuhan ; introduction by Lewis H. Lapham. 
246 3 0 |a Extensions of man 
250 |a First MIT Press edition, 1994. 
264 1 |a Cambridge, Mass. :  |b MIT Press,  |c 1994. 
300 |a xxiii, 365 pages ;  |c 23 cm 
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500 |a "This reissue ... marks the thirtieth annivesary (1964-1994) of Marshall McLuhan's classic exposé on the state of the then-emerging phenomenon of mass media. ... In a new introduction ... Harper's editor Lewis H. Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century."--Back cover. 
500 |a Seventh printing, 1998. 
504 |a Includes bibliographical references (pages 361-365). 
505 0 |a Medium is the message -- Media hot and cold -- Reversal of the overheated medium -- The gadget lover: Narcissus as narcosis -- Hybrid energy: les liaisons dangereuses -- Media as translators -- Challenge and collapse: the nemesis of creativity -- The spoken word: flower of evil? -- The written word: an eye for an ear -- Roads and paper routes -- Number: profile of the crowd -- Clothing: our extended skin -- Housing: new look and new outlook -- Money: the poor man's credit card -- Clocks: the scent of time -- The print: how to dig it -- Comics: Mad vestibule to TV -- The printed word: architect of nationalism -- Wheel, bicycle, and airplane -- The photograph: the brothel-without-walls -- Press: government by news leak -- Motorcar: the mechanical bride -- Ads: keeping upset with the Joneses -- Games: the extensions of man -- Telegraph: the social hormone -- The typewriter: into the age of the iron whim -- The telephone: sounding brass or tinkling symbol? -- The phonograph: the toy that shrank the national chest -- Movies: the reel world -- Radio: the tribal drum -- Television: the timid giant -- Weapons: war of the icons -- Automation: learning a living. 
520 |a Analyzes how language, speech and technology shape human behavior in the era of mass communication. 
650 0 |a Mass media.  |0 sh 85081863  
650 0 |a Communication.  |0 sh 85029027  
650 0 |a Communication and technology.  |0 sh 94003061  
650 0 |a Communication and traffic.  |0 sh 85029044  
650 0 |a Technology and civilization.  |0 sh 85133180  
700 1 |a Lapham, Lewis H.,  |e writer of introduction.  |0 n 79132271  
776 0 8 |i Online version:  |a McLuhan, Marshall, 1911-1980.  |t Understanding media.  |b First MIT Press edition, 1994  |w (OCoLC)1085908157 
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