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1
Diversity in advertising : broadening the scope of research directions /
Published 2004
Subjects: “...Communication in marketing....”
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2
Brainfluence 100 ways to persuade and convince customers with neuromarketing /
by Dooley, Roger, 1952-
Published 2012
Subjects: “...Marketing -- Psychological aspects....”
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3
Winning the story wars : why those who tell--and live--the best stories will rule the future /
by Sachs, Jonah
Published 2012
Subjects: “...Marketing -- Social aspects....”
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4
How customers think : essential insights into the mind of the market /
by Zaltman, Gerald.
Published 2003
Subjects: “...Marketing -- Psychological aspects....”
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5
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy /
by Lindstrom, Martin, 1970-
Published 2011
Subjects: “...Marketing -- Psychological aspects....”
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6
Storytelling-case archetype decoding and assignment manual (SCADAM) /
by Woodside, Arch G., Sood, Suresh C.
Published 2016
Subjects: “...Marketing -- Psychological aspects....”
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7
The marketing power of emotion /
Subjects: “...Marketing -- Psychological aspects....”
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