Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.
"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved mind...
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Harvard Business Review Press,
[2012]
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| Subjects: |
Main Collection
| Call Number: |
HF5415 .S223 2012 |
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| Status: | Available Request this item |