Diversity in advertising : broadening the scope of research directions /

Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Other Authors: Williams, Jerome D., 1947- (Editor), Lee, Wei-Na, 1957- (Editor), Haugtvedt, Curtis P., 1958- (Editor)
Format: Electronic eBook
Language:English
Published: Mahwah, New Jersey : Lawrence Erlbaum, 2004.
Series:Advertising and consumer psychology.
Subjects:
Advertising > Psychological aspects.
Communication in marketing.
Consumers > Attitudes.
Electronic books.

Internet

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Online Resources

Holdings details from Online Resources
Call Number: HF5822 .D59 2004

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