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When ads work new proof that advertising triggers sales / John Philip Jones.
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Jones, John Philip.
Published 2007
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Running a successful library card campaign : a how-to-do-it manual for librarians / Patrick Jones.
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Jones, Patrick, 1961-
Published 2002
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Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.
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Keller, Kevin Lane, 1956-
Published 2008
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Cases in advertising and communications management / Stephen A. Greyser ; with the collaboration of Robert J. Kopp.
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Greyser, Stephen A.
Published 1992
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When ads work : new proof that advertising triggers sales / John Philip Jones.
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Jones, John Philip.
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