Cases in advertising and communications management /

Cases in advertising and communications management / Stephen A. Greyser ; with the collaboration of Robert J. Kopp.

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Bibliographic Details
Main Author: Greyser, Stephen A.
Other Authors: Kopp, Robert J.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, [1992]
Edition:Third edition.
Subjects:
Advertising > United States > Management > Case studies.
Advertising > United States > Communication systems > Case studies.

Main Collection

Holdings details from Main Collection
Call Number: HF5823 .G75 1991
Status: Available  Request this item

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