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Marketing management /
Subjects: “...Marketing -- Management....”
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Marketing management /
by Kotler, Philip.
Published 2009
Subjects: “...Marketing -- Management....”
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3
Strategic brand management : building, measuring, and managing brand equity /
by Keller, Kevin Lane, 1956-
Published 2003
Subjects: “...Brand name products -- Management....”
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Strategic brand management : building, measuring, and managing brand equity /
by Keller, Kevin Lane, 1956-
Published 2008
Subjects: “...Brand name products -- Management....”
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5
Best practice cases in branding : lessons from the world's strongest brands /
by Keller, Kevin Lane, 1956-
Published 2008
Subjects: “...Branding (Marketing) -- Management -- Case studies....”
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