The magazine publishing industry /

The magazine publishing industry / Charles P. Daly, Patrick Henry, Ellen Ryder.

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Bibliographic Details
Main Author:	Daly, Charles P.
Other Authors:	Henry, Patrick, 1949-, Ryder, Ellen, 1957-
Format:	Book
Language:	English
Published:	Boston : Allyn and Bacon, [1997]
Subjects:	Periodicals > Publishing > United States.

Table of Contents:

1. Overview of Magazine Publishing
2. The Business of Magazine Publishing
3. Publishers and Their Magazines
4. Editorial Principles
5. Circulation Principles
6. Advertising Sales
7. History of Magazine Production Technologies
8. How Magazines Are Made
9. The Magazine of The Future
and Your Future in Magazines
Glossary of Magazine Publishing Terms.