The magazine publishing industry / Charles P. Daly, Patrick Henry, Ellen Ryder.

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Bibliographic Details
Main Author: Daly, Charles P.
Other Authors: Henry, Patrick, 1949-, Ryder, Ellen, 1957-
Format: Book
Language:English
Published: Boston : Allyn and Bacon, [1997]
Subjects:
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100 1 |a Daly, Charles P.  |0 n 96075178  
245 1 4 |a The magazine publishing industry /  |c Charles P. Daly, Patrick Henry, Ellen Ryder. 
264 1 |a Boston :  |b Allyn and Bacon,  |c [1997] 
264 4 |c ©1997 
300 |a x, 310 pages :  |b illustrations ;  |c 23 cm 
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504 |a Includes bibliographical references and index. 
505 0 |a 1. Overview of Magazine Publishing -- 2. The Business of Magazine Publishing -- 3. Publishers and Their Magazines -- 4. Editorial Principles -- 5. Circulation Principles -- 6. Advertising Sales -- 7. History of Magazine Production Technologies -- 8. How Magazines Are Made -- 9. The Magazine of The Future -- and Your Future in Magazines -- Glossary of Magazine Publishing Terms. 
650 0 |a Periodicals  |x Publishing  |z United States.  |0 sh 85099903  
700 1 |a Henry, Patrick,  |d 1949-  |0 n 96075181  
700 1 |a Ryder, Ellen,  |d 1957-  |0 n 96075190  
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