Visual persuasion : the role of images in advertising / Paul Messaris.
"Visual Persuasion" is an exploration of the uniquely visual aspects of advertising. By virtue of their ability to simulate the appearance of the physical world, pictures can become surrogate objects of desire or emotions which ads subsequently associate with products. By exploiting viewer...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks ; London ; New Delhi :
Sage Publications,
[1997]
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| Subjects: |
Main Collection
| Call Number: |
HF5822 .M415 1997 |
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| Status: | Available Request this item |