Consumer product marketing and the World Wide Web : delivering the promise of one to one marketing /

Consumer product marketing and the World Wide Web : delivering the promise of one to one marketing / by Barbara Coughlin Crowley

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Bibliographic Details
Main Author: Crowley, Barbara Coughlin
Corporate Author: Simmons College (Boston, Mass.). Communications Dept
Format: Thesis Book
Language:English
Published: 1997
Subjects:
Simmons University (Boston, Mass.) > Dissertations
Internet marketing
Internet advertising
Description
Physical Description:[2], 63 leaves ; 29 cm
Bibliography:Includes bibliographical references (l. 60-63)

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