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|a HD59.2 .B65 1997
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|a HD59.2
|b .B65 1997
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| 100 |
1 |
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|a Bonanno, Laura A
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| 245 |
1 |
0 |
|a Saving face :
|b a corporation's negative visual image : the case of Procter & Gamble Company's moon and stars
|c by Laura A. Bonanno
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| 260 |
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|c 1997
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| 300 |
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|a iii, [66] leaves :
|b ill. ;
|c 29 cm
|
| 502 |
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|a Thesis (Masters) -- Simmons College (Master of Science in Communications Management)
|
| 504 |
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|a Includes bibliographical references (l. [62-66])
|
| 610 |
2 |
0 |
|a Simmons University (Boston, Mass.)
|x Dissertations
|
| 610 |
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0 |
|a Procter & Gamble Company
|
| 650 |
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0 |
|a Corporate image
|x Case studies
|
| 650 |
|
0 |
|a Communication in management
|x Case studies
|
| 650 |
|
0 |
|a Public relations
|x Case studies
|
| 650 |
|
0 |
|a Visual communication
|x Case studies
|
| 710 |
2 |
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|a Simmons College (Boston, Mass.).
|b Communications Dept
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