Saving face : a corporation's negative visual image : the case of Procter & Gamble Company's moon and stars

Saving face : a corporation's negative visual image : the case of Procter & Gamble Company's moon and stars by Laura A. Bonanno

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Bibliographic Details
Main Author: Bonanno, Laura A
Corporate Author: Simmons College (Boston, Mass.). Communications Dept
Format: Thesis Book
Language:English
Published: 1997
Subjects:
Simmons University (Boston, Mass.) > Dissertations
Procter & Gamble Company
Corporate image > Case studies
Communication in management > Case studies
Public relations > Case studies
Visual communication > Case studies

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Holdings details from Main Collection
Call Number: HD59.2 .B65 1997
Status: Available  Request this item

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Holdings details from Archives (Library Use Only)
Call Number: HD59.2 .B65 1997
Status: Available

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