Marketing and public relations for museums, galleries, cultural and heritage attractions

Marketing and public relations for museums, galleries, cultural and heritage attractions Ylva French and Sue Runyard.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: French, Ylva.
Corporate Author: ProQuest (Firm)
Other Authors: Runyard, Sue.
Format: Electronic eBook
Language:English
Published: Abingdon, Oxon [U.K.] ; New York, N.Y. : Routledge, 2011.
Edition:1st ed.
Subjects:
Museums > Marketing.
Museums > Public relations.
Arts > Marketing.
Arts > Public relations.
Cultural property > Marketing.
Cultural property > Public relations.
Electronic books.

Internet

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Holdings details from Online Resources
Call Number: AM121 .F74 2011

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