The marketing and public relations handbook for museums, galleries and heritage attractions / Sue Runyard and Ylva French.
"To survive and thrive in the competitive environment of the next century, museums, galleries and heritage attractions will have to use increasingly sophisticated marketing techniques. They will also have to employ effective public relations to explain and defend their role as custodians of our...
Saved in:
| Alternate Title: | Marketing & public relations handbook : for museums, galleries & heritage attractions |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Walnut Creek, Calif. :
Altamira Press,
1999.
|
| Series: | Professional museum and heritage series.
|
| Subjects: |
Main Collection
| Call Number: |
AM124 .R86 1999 |
|---|---|
| Status: | Available Request this item |