Behavioral pricing guest editors Sarah Maxwell and Hooman Estelami.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Corporate Author: ProQuest (Firm)
Other Authors: Estelami, Hooman., Maxwell, Sarah.
Format: Electronic eBook
Language:English
Published: Bradford, England : Emerald Group Publishing, c2005.
Series:Journal of product & brand management, featuring pricing strategy & practice ; v.14, no. 6
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Call Number: HF5415.32 .B44 2005