Consumer behavior ; contemporary research in action /

Consumer behavior ; contemporary research in action / [by] Robert J. Holloway, Robert A. Mittelstaedt [and] M. Venkatesan.

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Bibliographic Details
Other Authors: Holloway, Robert J. (Compiler), Mittelstaedt, Robert A., 1932- (Compiler), Venkatesan, M., 1936- (Compiler)
Format: Book
Language:English
Published: Boston : Houghton Mifflin, [1970]
Subjects:
Consumer behavior.
Motivation research (Marketing)

Main Collection

Holdings details from Main Collection
Call Number: HF5415.3 .H64
Status: Available  Request this item

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