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Library Catalog | Simmons University - "Branding (Marketing)"
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The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers / MaryLee Sachs.
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Sachs, MaryLee.
Published 2011
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Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.
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Marconi, Joe.
Published 2002
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Brand, identity and corporate reputation / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias.
Published 2015
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The library marketing toolkit / Ned Potter.
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Potter, Ned, 1980-
Published 2012
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